Welcome to episode 11 of the Saved By The Barbell Podcast! In this week’s episode we have a very special guest, Andy Haley, the Performance Director at STACK. Listen to the show below to learn the ins-and-outs of the content creation world from a man is the “gatekeeper” of content delivered to over 4 MILLION unique viewers per month! If you’re an entrepreneur or writer of any kind, you do not want to miss out!

LISTEN NOW!

Subscribe on iTunes!

Subscribe on SoundCloud!

SHOW NOTES

2:00 – 8:00: Andy Haley Bio & Background

  • How Andy got a job at STACK straight out of college.
  • Andy’s role as the “gatekeeper” of content at STACK.

8:00 – 18:00: STACK Details

  • How STACK went from a print publication to a purely online magazine.
  • Curating content from the best coaches in the strength & conditioning industry.
  • Giving new writers (like Justin and Kevin) a platform to share their ideas.
  • Reaching 4-5 MILLION unique readers per month.
  • The acquisition of STACK by Blue Star Sports.

18:00 – 43:00: Tips to Become A Successful Writer in the Industry

  • Think about your audience first.
  • Provide actionable advice to the reader.
  • Stick to the main idea throughout the piece.
  • Building credibility through writing.
  • Successfully incorporating video into articles.

43:00 – 50:00: The Fire Round

  • Andy answers a series of random questions including his favorite fictional athlete and whether or not ketchup is acceptable on hot dogs.